Legal
Privacy policy
Last updated April 2026. This policy describes how TrendyDesire (“we”, “us”) handles personal data when you use our website, place orders, or contact us. It is designed for customers in India and aligns with applicable law including the Digital Personal Data Protection Act, 2023 where relevant.
Who we are
TrendyDesire operates this online store and related services. For privacy questions, contact hello@trendydesire.com.
What we collect
- Account and order: name, email, phone, shipping and billing addresses, order history, payment references (payments are processed by partners; we do not store full card numbers on our servers).
- Technical: device type, browser, approximate location from IP, cookies and similar technologies as described in your browser settings and our cookie practices below.
- Support: messages you send by email, WhatsApp, or forms.
Why we use data
- To process, fulfil, and deliver orders.
- To communicate about your purchase, shipping, and service updates.
- To detect fraud, secure our systems, and meet legal obligations.
- To improve our website and product range (analytics in aggregate where possible).
- For marketing only where you have opted in—unsubscribe links are provided on promotional emails.
Sharing
We share data with service providers who help us run the business: payment gateways, logistics partners, cloud hosting, email delivery, and customer support tools. They may process data only on our instructions and for the purposes above. We may disclose information if required by law or to protect our rights and users.
Retention
We keep order and accounting records as needed for tax, legal, and dispute resolution. Marketing preferences and inactive accounts are reviewed periodically. You may ask us to delete personal data subject to legal exceptions.
Your choices
- Access or correct your personal data by emailing us.
- Withdraw marketing consent at any time.
- Disable non-essential cookies via our banner or browser settings (some site features may degrade).
Children
Our services are not directed at children under 18. If you believe we have collected a child’s data, contact us and we will delete it.
Updates
We may update this policy and will post the new version here with a revised date. Significant changes may also be emailed where appropriate.
